Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Creating a Veggie Lover

Creating a Veggie Lover

We all know vegetables are important but getting them into kids’ tummies can be a challenge. Whether it’s picking out the beans or a complete refusal to eat any variety, kids can have a reputation for not always liking their veggies. But this is completely normal!

Here are some ways you can try to get more vegetables into your child’s everyday diet:

  1. Pack in those veggies when you’re pregnant and breastfeeding

Learning to like foods begin before your baby is born. A healthy and varied diet during your pregnancy can influence your baby’s taste which can give them a head start to healthy eating.

Research has shown flavours from a mother’s diet during pregnancy are transmitted to amniotic fluid and swallowed by the foetus. So, the types of food you eat during pregnancy and whilst breastfeeding may help program your baby’s flavour preference and provide opportunities for positive habits in later life.

  1. Begin flavour training at around six months

Babies are born with a taste for sweet and salty taste. Because of this, there is a need to train your baby to like bitter and sour foods like certain vegetables, and it can take some time getting used to.

From around six months, an exciting window for flavour training begins where babies are open to trying anything. Using this window to introduce a wide variety of tastes can help shape flavour preferences.

It is best to keep it simple – introduce new vegetables one at a time so they can learn to appreciate the individual flavours. Avoid masking these flavours with something sweet like apple puree. Try to offer a new ‘taste’ every 1-2 days in all different forms –pureed, mashed, grated, chopped and finger foods. Sweet-tasting vegetables, like carrots and sweet potatoes, might be accepted more than bitter-tasting vegetables like broccoli and Brussel sprouts but that’s OK.

  1. Vary your vegetables

Introduce a wide variety of vegetables spanning the whole colour and flavour spectrum. Continuing to offer different vegetables in different ways helps improve acceptability, even if it gets frustrating for mum and dad!

There are a lot of things about the food that babies and toddlers might not like first up. It could be the colour, texture or flavour. Consider how it’s served, cut or arranged. Try to combine the vegetable with another vegetable or sauce to soften the flavour. Tone down strong flavours with sauces and dips. Think about how you like your food and consider it when preparing your child’s food.

Most importantly, make it fun and let children play with their food to explore all the colours, flavours smells and textures.

  1. To hide or not to hide

Veggies mixed and mashed in dishes is great, but it can be done without the secrecy! It’s important for children to see veggies they’re eating, and they need to build trust with food and become familiar with them.

If we hide them, we are not helping our children to learn to love veggies, plus the children will sense our fear.

  1. Repetition is key

If your baby doesn’t like it the first time offer again and again. Often new foods will need to be presented ten to fifteen times over time in a positive context to improve familiarity and encourage your child to accept new foods. It doesn’t mean they don’t like them!

Learning to eat for children can be a bit scary. Imagine you have only been drinking milk and then suddenly you have to deal with solid things in your mouth. Babies and toddlers are being cautious with new foods by not accepting them straight away. Put simply, children like what they know and they eat what they like. Don’t be put off by funny faces baby is just getting used to something new.

Be patient and don’t feel discouraged or frustrated if their child does not eat a particular vegetable and consider it as normal and how babies and children learn to eat. Continue to offer previously refused foods again and again, throughout infancy and toddlerhood.

  1. Be a veggie role model

Be a positive role model at all stages and ages and show babies just how delicious those veggies are!

The evidence says parents who eat more vegetables have children who eat more of these foods themselves. Children learn through watching other people, they’ll see how you select food, physically eat and enjoy food. When you’re eating the same food as them, they’ll know the food is safe and they’ll be more willing to try it.

Be conscious and don’t let these negative attitudes be seen by your child, keep them to yourself.

In sum, don’t despair if you or your child is struggling. The good news is that learning through seeing and tasting increases familiarity with vegetables, and eventually they learn to like it and flourish in the process.

About the author

Shae is Bellamy’s Organic Paediatric Dietitian & Nutrition Manager. She has seven years’ experience in early life nutrition, with expertise in food allergy and intolerance.

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.