Creating a Veggie Lover
Creating a Veggie Lover We all know vegetables are important but getting them into kids’ tummies can be a challenge. ...
Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
Safe feeding positions
When starting solids, many parents like to begin with their child in a high chair if they can sit up themselves, but you can also offer to feed your baby on your lap facing to the side or in front. Most importantly, feed them in a semi-upright or upright position.
When choosing a safe high chair, look for any safety standards label (such as EN, ASTM or ISO Standards) and one that is sturdy and stable with a harness with straps that go over the shoulders and hips and between the legs. If it has wheels, make sure the wheels can be locked and look for a simple design that’s easy to clean! High chairs are useful until your child is two or three years old.
Either way, make sure your baby is comfortable and that their feet are supported, rather than dangling from the chair. The tray height should allow your child’s elbows to rest comfortably on the top, usually at elbow height or just a little higher than elbow height. If the tabletop is too low your child will end up hunched forwards, and too high they will scrunch their shoulders up high.
It’s important to feed your baby front on so they are not turning their head to you and remember to always stay with your baby while they are eating. Where possible, feed your child in a quiet area with less distractions.
Unsafe feeding positions
It’s unsafe to feed your baby lying in a cot, the bath or whilst you are driving. It’s also not recommended to feed in on the floor or on cushions.
Kidsafe recommends extreme caution when using a booster seat or a hook-on seat because children can easily be injured if they are used wrongly.
Sitting to the side of your baby requires them to turn their head to the side for food. Your child’s trunk is less stable this way and they are not feeding with head in the midline position. So best to feed them directly in front of you!
Where possible, try to avoid feeding in areas that have a lot of noise and distractions like the TV.
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