Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

How to Spot A Superhero

Bellamy s 3b-page-001Throughout history women have been known to show incredible strength when their child is in danger. This strength that mothers show is so extraordinary that we often forget the fortitude many mothers show every day in caring for their kids.

Do you know a superhero mum? Whether it’s your own mum, a family member, your wife or a mum you admire, here are just a few of the different identities that superhero mums wear:

Medic

Duty: First point of call for all physical and emotional needs.

Special skills: Can administer a bandaid, spot a bad day by the way the school bag falls to the floor, and can sense when a child needs an early night just by looking at the subject.

Superpower: The best hug in the world.

Protector

Duty: Commissioned with the responsibility to keep kids safe from harm until adulthood.

Special skills: Stops babies from rolling off the change table, helps toddlers negotiate around household furniture, buckles up car-seats (even mid-tantrum), and able to catch preschoolers before they wander off in crowds.

Superpower: Multitasking so well that you’d swear they’d grown an extra limb for every child.

Jedi

Duty: To know what’s wrong from a baby’s cry, a toddler’s babble, or a teenager’s grunt.

Special skills: Can detect what’s wrong from limited data, and can usually solve the problem with a practical solution.

Superpower: Longevity. When these kids are struggling with their own children, they’ll ask themselves, “What would mum do in this situation?”

Bellamy's 3aMoral Guide

Duty: To foster a strong moral conscience in her children.

Special skills: Being a role model for her kids from the moment they’re born.

Superpower: Teaching a child to know they’ve done something wrong with just a single look.

Taxi Driver

Duty: Getting everyone to where they need to be, when they need to be there.

Special skills: Can navigate her way through roadworks, traffic jams and around cyclists while still keeping the kids entertained.

Superpower: Somehow managing to always be on time, no matter what disasters have occurred.

Stylist

Duty: To keep her kids clothed in public.

Special skills: Managing to wash her child’s favourite outfit every night so it’s fresh for the morning, because they refuse to wear anything else.

Superpower: Getting her kids clean and clothed every morning – a lot of the time without their help!

Travel Agent

Duty: Prepares and manages all adventures

Special skills: Prepares nappy bags, school bags, and suitcases for all outings, from a trip to the park to a trip around the world. While everyone else is playing, this mother is planning the next venue, meal or toilet stop.

Superpower: Managing to remember everything essential that her child has forgotten.

Justice of the peace

Duty: Keeps peace in the home by finding the truth and distributing justice.

Special powers: Able to extract the truth from exaggerated accounts of sibling misdemeanours, then being a fair enforcer of justice.

Superpower: Patience, wisdom, and knowing what punishment fits the crime.

Chef Extraordinaire

Duty: Solve family hunger.

Special skills: Able to whip up a meal from an empty pantry to satisfy a family with different tastes. Fills lunch boxes, prepares on-the-go snacks, and forsakes a well-deserved rest to tackle the local supermarket.

Superpower: Junk food repellant. This mother knows how to detect true human hunger by briskly offering a healthy snack alternative in response to a child’s cry for junk food.

Nightwatch

Duty: Seamlessly alternates between night and day shifts.

Special skills: Ready at a bleary moment’s notice to respond to nightmares, insomnia, vomiting, coughing, sleepwalking, and monsters under the bed. Able to escort children safely to the bathroom at night, and clean up the bed when the kids don’t make it that far.

Superpower: Able to cross a lego-laden floor at night without waking a sleeping child.

Bellamy's 3cEncourager

Duty: Encouraging her children to take pride in their accomplishments.

Special skills: Working behind the scenes to build character and independence in their children.

Superpower: They can keep a child motivated and on task with just a few well-chosen words.
How has your mum been a superhero for you?

 

About the author

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.
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