Bellamys Organic. Understanding your child’s imaginative play
You may have seen my post on Facebook a few weeks ago. Embarrassing Mummy Moments: I had rushed my daughter ...
Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
What was the most dangerous thing you ever did as a child? Were you ever upside down on your hands and feeling the blood rush to your head, or feeling your weight shift from one hand to the other as your legs flew through the air in an upside-down Mexican wave? Many parents don’t think that handstands and cartwheels are intrinsically dangerous, but one Queensland school recently declared that they were forbidden at the school without proper supervision.
To many, denying children the delight of an impromptu cartwheel may be sending a dangerous message to a generation already at risk. Physical activity levels in Australian school-aged kids are already so low that several experts predict that today’s youth are the first generation that will have a lower life expectancy than their parents.
Physical activity is an important part of health, improving life quality and helping to prevent a long list of lifestyle-related illnesses. Encouraging kids and teens to adopt healthy habits plays a vital part in determining the lifestyle choices they’ll make in the future.
When it comes to physical activity, the Heart Foundation’s guidelines are straightforward: children aged 2-4 years old should accumulate 180 minutes of exercise a day, while school-aged children should accumulate at least 60 minutes of high-intensity exercise per day.
A recent, detailed report into the activity levels of Australian children and youths found that most Australian kids aren’t meeting the Heart Foundation guidelines. Backed by several leading Australian universities and research organisations, the 2014 Report Card on Physical Activity for Children and Young People is a worrying look at the health prospects for our children. While 72% of parents reported that their 2-4 year olds are meeting the guidelines, less than 20% of Australian children and youths aged 5-17 are active enough to meet the minimum guidelines set out by the Heart Foundation.
These statistics raise a few questions, notably why does the level of physical activity drop so drastically once kids enter formal education? However, asking questions won’t give immediate solutions. Clearly, relying on schools to encourage kids to be physically active isn’t the solution.
So, if your school-aged child is part of the 80% of kids who are not getting enough exercise, how can you encourage them to adopt a more active lifestyle.