Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Pre-School (2-4 years old)/Bellamys Organic. Understanding your child’s imaginative play

Bellamys Organic. Understanding your child’s imaginative play

Child Hand-Eye Coordination

You may have seen my post on Facebook a few weeks ago. Embarrassing Mummy Moments:  I had rushed my daughter through getting ready for a birthday party that morning to find, on arrival, I had the dates mixed up and we were a week early!


I felt a mix of amusement at myself and “uh oh – how will I explain myself? I hope she doesn’t hate me!!”  I apologised profusely to my darling fairy who seemed remarkably tolerant of my error.   As we drove in the direction of home, I worried about whether she was really ok about it.


After a few minutes I tuned into the conversation between the two Little Ponies in her lap.  Apparently one was explaining to the other why the party was off, “…Mum thought it was today but it’s not.”

I felt instant relief, for she understood what had happened and was able to relate to it in her own words.


Imaginative play is a powerful tool for children coming to terms with anything from day to day issues or troubles at school to troubles at home and it is an invaluable indicator to parents as to how their child is coping and growing. This is especially true when he or she does not respond willingly to being questioned directly, even when done gently.


Imaginative play might display:

  • Re-enactment of scenes from movies and books
  • Imitation of parents doing household chores
  • Interpretation of family adjustments
  • Understanding of school yard social dynamics
  • Processing of confusing feelings of anger, loss, or fear


Take a few minutes now and then to discreetly “listen in” on your child when they are absorbed in play if you are concerned something might be troubling them.


Aside from the emotional development, imaginative play is an ideal time for children to test new phrases and words.  I have heard my daughter use wonderful sentences in her play before she uses them openly with me.

Social skills, etiquette, manners, are all tested in dolls houses and between teddies.


Treat their play as completely normal, don’t laugh at or tease your child if you overhear them pretending.  It’s important they have all the encouragement possible. My outtake is that children learn more when they use their imagination to “create” their own play situations rather than something that “directs” their play.



So here are a few ways you can equip your house to stimulate imaginative play at home:

  • Dress-up boxes are fantastic for pretending and make believe (any crazy costumes from parties all end up in the dress up box!)
  • A tub of little boxes, empty toilet rolls, sticky tape, paddlepop sticks, paper and fabric scraps for making things like boats, cars, houses, grocery items, etc (our Pinkies and Toothiepegs boxes work well!!)
  • Paper and crayons, coloured pencils for drawing what is on their minds
  • Music, dancing and signing all channel feelings and energy and creativity
  • Empty (clean) containers from food make excellent pretend supermarket outings (and ideal for keeping in their minds the healthy foods you want them to choose!)



This morning she was making sure her fairy figurines went to the toilet and brushed their teeth.  It’s a lengthy process to be out the door some days, but it means she is also learning to self manage, and that’s very cool.


If you’d like to know more about Bellamy’s Organic baby products click on this link. It will take you straight to our on-line store

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Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.