Complementary feeding: ideals vs. reality
To formula feed or not to formula feed? That question still remains one of the most important for many ...
Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
When babies are first born, their physical movements are actually all either reflex or involuntary. While they will cry if they’re hungry or tired, their crying is not in fact deliberate. They don’t cry yet cry to serve a purpose. Newborns don’t yet realise that someone is caring for them and they don’t recognise themselves as an individual. It is the act of caring for them and responding promptly to their crying that helps them to understand that you are there to look after them.
Young babies are constantly learning and can be overwhelmed by too many inputs at the same time. They are initially drawn to lights, the primary colours and simple patterns. They quickly learn their parents’ voice and faces, which is why it’s important to look into their eyes and talk to them regularly right from the start. And parents should never feel worried if babies turn away from them, as this is simply a sign that they are exhausted from so much interaction.
A few milestones to be look for include:
Source: http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Child_development_(1)_newborn_to_three_months