Bellamy’s Organic. Confused about when to have your first baby? What’s the formula?
According to an article in the Harvard Business Review, having babies is even more costly that you might think. Prospective ...
Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
In 2015, Singaporeans Amber and Peter discovered that Amber was pregnant with MOMO (Monoamniotic-Monochorionic) twins, which meant they were identical twins sharing the same amniotic sac but with separate umbilical cords. The condition affects just one in every 50,000 sets of twins.
Twins in general are more likely than single fetuses to face challenges with development and delivery, but for MOMO twins, these risks are significantly increased.
Thankfully, Leia and Lauren were born safely at 32 weeks, weighing in at 1.5kg and 1.6k respectively. Tiny and fragile, they were to stay in hospital for over a month, eventually arriving home on Amber’s birthday – what a wonderful gift!
As a way to celebrate the journey of the twins’ growth, Amber and Peter began documenting some of their big (and not-so-big) moments on Instagram. Before they knew it they had attracted more than 260,000 followers, and were launching their own children’s clothing line. The clothing reflects the unique personalities of their two little girls.
Amber and Peter have always liked to travel, and the twins have not slowed them down. Before they’d even reached their first birthdays the twins had enjoyed holidays in Iceland, Tokyo and Bali, to name but a few. And in 2016, Leia and Lauren were invited to Bellamy’s Organic’s home grounds of Launceston, Tasmania.
When Amber and Peter first visited Tasmania, before Leia and Lauren were born, they were instantly captivated by the spectacular scenery. The pristine environment, the fresh organic food, the culture, the tranquility – it all contributed to them falling in love with Australia’s ‘Apple Isle’.
“The fact Bellamy’s Organic’s hails from Tasmania was a big draw card for us when it came to choosing products for the girls,” Peter tells us.
“It may be a coincidence,” says Amber, “but we felt a connection to the brand. Subsequently we tried the baby formula, just to give it a shot.”
For Amber, Bellamy’s Organic made sense and for the girls it did too. Before starting on Bellamy’s formula, Lauren would get bloated and constipated. Bellamy’s has fixed that, and positive results have included a healthy, consistent stool routine.
Leia and Lauren are now very familiar with not just Bellamy’s Organic formula, but with our baby porridge, fruit snacks, pastas – the whole organic range.
For Amber and Peter, serving Bellamy’s Organic products to the twins has offered assurance that they are providing them with 100% natural, chemical-free goodness. The fact the environment remains unharmed during the production process is a big plus too.
“Being Australian,” says Peter, “we know it’s a good brand. Australia has high standards, in food, in everything.”
The parents also love the fact that Bellamy’s Organic offers high quality, 100% organic food on the go. Being big travellers, the range of pouches makes feeding on the road simple, and both girls love the flavours. Even when they are at home and unable to cook, the girls are enjoying Bellamy’s Organic pouches and snacks for their meals.
“It does come in very handy,” says Amber, “because we can’t cook all the time when we’re on the road. These travel food pouches are what they really love. They love the flavours. Importantly, they take to the products really well and it’s been showing in the way they eat the food, in their stool routine, it’s very clear it’s a product for them.”
Watch the video and learn for yourself why Amber, Peter, Leia and Lauren love Bellamy’s Organic!