Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Importance of Iron for Infants

bellamysorganic - Iron for Infants

Iron is one of the most important nutrients in a baby’s diet. Crucial for cognitive development and transportation of oxygen around the body, iron deficiencies are the most common nutrient deficiency in the world. In Australia, iron deficiency is a significant issue for both women and children with up to 25 percent of women and up to 30 percent of children under the age of two at risk.

Iron deficiency in infants can be caused by a lack of dietary iron as well as a delayed introduction of iron rich foods into an infant’s diet. Babies have sufficient iron stores until they reach the age of six months. From this time, they require a regular intake of dietary iron to endure optimal growth and development. It is worth noting that while fortified cereals (like Bellamy’s Organic Porridge for example) contain added iron and are often the first pureed foods to be introduced into an infant’s diet, the importance of introducing lean red meat into the diets of babies should not be forgotten.

There are two forms of iron found in food – haem and non-haem. Haem iron is found in red meat and is more readily absorbed than non-haem iron, which is found in grains, beans and green vegetables. It is recommended that once babies are tolerating pureed cereals and vegetables that pureed lean meat be introduced. Once their swallowing and chewing skills develop further a range of iron rich foods can be introduced, including minced lean meat, chicken and fish, as well as lentils, beans and eggs for non-meat eating families.

Often parents are scared of introducing meat into the diets of babies for fear of choking or not digesting heavier food. Nutritionally, there are few foods which offer readily absorbed iron as lean meat does. As long as it is served at the right texture, in small portions (10 – 20mg) along with some soft vegetables, it should feature in the diet of your baby by seven months three to four times each week.

Now for the mums – chances are you were well aware of consuming enough iron when you were pregnant. But now, several months after the birth you may be feeling a little tired. If this is the case make sure you request a blood test when you see your GP to ensure your iron stores are not low. Most importantly, ensure you are consuming 50-100g of lean red meat three to four times each week. While it may seem like a lot, just a couple of cutlets, a serve of lean mince and a small steak each week will ensure you give your body access to plenty of well absorbed iron.

Iron requirements for babies and toddlers

 7 – 12 months  7 – 11mg
 1 – 3 years  9mg
 Mums  18mg
 Breastfeeding Mums  9mg

Iron counter: haem iron which is well absorbed

 100g steak  3.5mg
 ¼ cup of beef mince  1.5mg
 1 egg  1mg
 ¼ cup chicken  0.4mg
 ¼ cup fish  0.8mg

Iron counter: non-haem iron

 ½ cup baked beans  1.6mg
 ¼ cup kidney beans  1.1mg
 1 slice whole meal bread  0.7mg
 ½ cup broccoli  1.0mg
 Bellamy’s Organic Baby Porridge  2.1mg

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Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.