Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/Bottle Feeding/Choosing the Right Infant Formula

Choosing the Right Infant Formula

The components of human milk are used as a reference in developing infant formula. However, infant formula will never replicate the variety of nutrients and active factors present in human milk, or the changing nature of breast milk over time. Although research into the development of formulas is continuing, it is impossible that these products could ever duplicate the variety of nutrients present in breast milk.

If your baby is not breastfed however, infant formula is the only safe alternative to support your baby’s normal growth and development in the first 12 months of life.

There are many types and brands of formula available in Singapore. They all comply with local regulations to ensure they contain enough nutrients for your baby’s growth and development. However, there are some differences between the types and amounts of ingredients used.

The National Health and Medical Research Council advises using an infant formula with lower protein levels as a higher protein content is associated with higher weight in the first two years of life. Human breast milk contains 1-1.1 grams of protein per 100 mL compared to the protein content in infant formulas now available in Australia in the range of 1.28–2.3 g/100 mL, so choosing a formula with a protein level that is closest to breast milk is recommended.

The Australia Infant Guidelines also notes the use of a particular formula by a hospital does not mean that formula is preferable to any other.


Types of infant formula

Cow’s milk formula

A cow’s milk-based formula is recommended for most infants, unless your baby cannot tolerate cow’s milk for medical, cultural or religious reasons and is preferred over formulas made from soybeans, goat’s milk or modified lactose formula.

Although there are many cow’s milk-based formulas available, there is little evidence that any one is superior for healthy babies.

Soy formula

Some babies can’t have dairy-based products because of allergies or intolerances. Soy-based formula will give your child all the nutrients she needs. But if you’re thinking of switching to a soy formula, talk to a doctor or dietitian first.

Soy is a source of protein that is inferior to cow’s milk, with a lower digestibility, and bioavailability. There have been some concerns about the effects of phytoestrogens in soy formula on babies, but soy formulas are considered safe to use if your baby needs one.

Soy-based formulas don’t prevent or reduce the risk of your child developing allergies and are not recommended for infants with food allergy during the first 6 months of life.

Goat’s milk-based formula

Compared to cow’s milk formulas, there have been fewer studies evaluating the safety and efficacy of goat’s milk formulas. Goat’s milk is not considered to have any role in preventing or treating allergic disease. Many infants who are allergic to cow’s milk are also allergic to goat’s milk and soy drinks.

Specialised formulas

Specialised formulas are designed for infants with specific nutritional needs and should only be used, with medical and/or health professional supervision, for clinically diagnosed conditions.

Hydrolysed formulas

Hydrolysed formula is cow’s milk-based formula in which the milk proteins have been broken down into smaller components. This kind of formula includes partially hydrolysed formula (which is also called hypoallergenic formula) and extensively hydrolysed formula.

Evidence no longer supports the use of partially hydrolysed formulas for the prevention or treatment of cow’s milk protein allergy.

Whilst there’s no evidence that giving babies extensively hydrolysed infant formula prevents allergy problems from developing, if your baby has a diagnosed cow’s milk protein allergy and you aren’t breastfeeding, your doctor might recommend extensively hydrolysed infant formula and amino acid infant formula.

Colic, diahorrea, reflux, low lactose and hungry formulas

There is no evidence supporting the use of these formulas for the prevention or management of infantile colic, regurgitation, diahorrea, prolonged crying or to keep your baby fuller for longer.

It’s important to consult your baby’s doctor or maternal and child health nurse before introducing a formula.

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Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.