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Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
You may have seen some very warped information being put about on channel 7 yesterday about sugar in foods. The claim was made that “sugar is toxic” and that Bellamy’s Organic Fruit Snacks were 80% sugar in a way that was negative about the nutritional value of our products.
The idea that “sugar is toxic” is so ludicrous as to be laughable if it wasn’t so dangerously misleading. And when you consider that the only “food” the human brain can utilise is glucose (another form of sugar) you can see why!
The fact is that all fruit contains the naturally occurring sugar called fructose.
As Bellamy’s users know, our Apple Snack is 100% pure, unadulterated Organic Apple and nothing else.
· It is free of pesticides, colours, flavours and any other additives.
· It does not contain added sugar of any type.
Natural sugars from food such as fruit contain fructose, as we said above, and are a preferred source of carbohydrate in everyone’s diet.
If you compared the carbohydrate, natural sugar content & texture of a fresh organic apple, a dehydrated organic apple slice and a Bellamy’s Freeze Dried Organic Apple slice, then you would find that the fructose contents are almost the same and the different textures can be described respectively as sweet and crunchy, sweet and chewy, sweet and crisp.
In response to the Channel 7 program, The National Glycemic Index Foundation, the world’s leading body on GI awareness and education made the following comments today concerning the role of low GI sugar in the diet, particularly in the light of the nation’s obesity problems:
“The claim that ‘sugar is toxic’ is not supported by the vast majority of health professionals”.
“There is very strong scientific evidence that Low GI carbohydrates – those that are slowly digested and absorbed – cause a much lower and slower rise in blood glucose and insulin levels, helping people to lose body fat and keep it off, and also help reduce the risk of developing diabetes and its complications 5 (including blindness, heart attack or kidney failure).
It is a common misunderstanding that all sugars have a high GI and all starches have a low GI. In fact, many sugar-containing foods also have a low GI. Examples include fresh, dried and canned fruits, low fat milk, flavoured milk drinks and yoghurts”.
The drying process that is used to make Bellamy’s Fruit Snacks gently removes moisture from the Apple without destroying the flavour and nutrients.
The idea that there is somehow “bad” sugar in our product is simply nonsense.
You can serve your child Bellamy’s Organic Fruit Snacks with the complete confidence that they are pure and nutritionally sound and as a result you’re giving your child a pure start to life.
Of course, all intake of food, from whatever food group, should be part of a balanced diet.
If you’d like to know more about Bellamy’s Organic baby products, rusks and fruit snacks click on this link. It will take you straight to our on-line store.