Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Videos/Bellamy’s at Festivale

Bellamy’s at Festivale

For 28 years, Tasmania has played host to one of Australia’s premier events Festivale, a celebration of food, community and family. Launceston’s picturesque City Park is transformed into a paradise of the best beer, wine, food, arts and entertainment that showcase the best of what Tasmania has to offer. It’s no surprise that the event attracts 35, 000 patrons each year! But more than having great nibblies on offer, what we love the most about Festivale is the strong community spirit. Under the gaze of the native elm trees, families big and small gather to share a day like no other. Bellamy’s is proud to be a part of such a special fixture through our sponsorship of the Bellamy’s Organic Kids’ Kingdom.


Laura McBain, CEO Bellamy’s Organic: Festivale is an amazing event because it’s about three things that Bellamy’s holds really dear to us. Firstly, it’s about food and having food produced locally and knowing where your food comes from. Secondly, it’s about your family and spending time with your family to celebrate eating great food. And finally, it’s about our community and bringing our community together.

Louise Clark, Festivale Chairman: We celebrate fantastic Tasmanian produce, wines, cider, beer with a wonderful atmosphere and ambiance. It’s a great family event. It’s a very safe event. And it’s fantastic that Bellamy’s are involved in the Kids Kingdom at Festivale, which is a wonderful area where we host heaps of kids’ activities. Mum and dad can come along. and the kids can enjoy workshops, face painting, dancing, cupcake making, all those sorts of fun activities that kids enjoy.

Laura McBain: And Bellamy’s are very proud supporters of this special area so families can enjoy time with each other, and the little kids getting their faces painted and enjoying the activities. But even more amazing is the Playgroup Association,  they’re supporting it. And Playgroup Association really is about community and bringing communities together. So we’re absolutely thrilled to be here again this year.

Karla Hogg, CEO Playgroup Tasmania Inc: At Playgroup Tasmania, our philosophy is to teach the parent to become the child’s first educator, which is often before any formal education. A fundamental principle to this is the child-parent play, and Festivale is the perfect platform to facilitate this.

Playgroup Tasmania has the best members. They attend playgroups across the state each week, play, create and laugh with their children, and have generously donated their time to come and volunteer at Festivale to create such great experiences for the community in the Kids Kingdom. We’re excited to be a part of Festivale and grateful for Bellamy’s continued support.

Louise Clark: So we’ve established a partnership with Bellamy’s in the last twelve to eighteen months. Bellamy’s is supporting the Kids Kingdom at Festivale, which we think is fantastic. It aligns with Festivale’s values and the values that Bellamy’s as a company espouses. And we’re looking forward to a long and successful relationship into the future.

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Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.