Behind the Scenes: The making of the Bellamy’s Organic ready to serve baby food

Last week we announced that our new ready to serve range had arrived!

The Bellamy’s Organic team are really proud of our new product range and we want to share some insight into the hard work that went on behind the scenes to bring Australia’s finest baby food to life! What better way to do this than talk to the Bellamy’s team?

Why create a Bellamy’s Organic baby food range?

Why was a Bellamy’s Organic ready-to-eat baby food range developed? I put this question straight to Laura McBain our C.E.O. She stated simply “It takes another challenge out of providing healthy meal options for mums on the go wanting the best for their children”. Laura went on to reference new guidelines recommending variety and difference as the best ways to introduce new flavours to a baby’s palate, “….this helped frame the fantastic new recipes within the Bellamy’s organic baby food range without deviating from the Bellamy’s goal of leading babies to a path of ‘Mindful Eating’”.

Laura added that now mums always have a Bellamy’s Organic option from birth for every mealtime. “For the first time, Australian made organic formula AND organic baby food are available for mums under the same trusted Australian brand.”

Let’s look at some of the key points that helped the Bellamy’s Organic team create something we are thrilled to put our name to!

It started in the kitchen…

Operations Manager Rod, “What got me really excited about this project was knowing how fantastic the recipes were that the Bellamy’s team developed. A lot of work was done in the Bellamy’s Organic kitchen from our favourite local chefs to put some tantalizing flavour combinations together.”

Let’s recap what these great flavours are.

The range has six savoury recipes, which will be available at the end of May:

•          pumpkin & tomato risotto

•          cauliflower cheese, potato & corn

•          chicken, sweet potato & cous cous

•          chicken, chickpea & sweet red pepper

•          broccoli, beef & brown rice

•          spring vegetable macaroni

And we have five fruit-based recipes, which are available NOW:

•          apple & fig oatmeal

•          banana apple porridge

•          peach & apple

•          mango, blueberry & apple

•          berries, cinnamon & apple

Rod added, “I was tasked with making sure what the Bellamy’s Organic customer was able to eat at home is exactly the same as what was prepared in the Bellamy’s Organic kitchen right here in Tassie”.

There are many factors involved in making sure Bellamy’s parents take home the best for their children, such as how we cook, package and handle our product, but none more important than the sourcing of quality organic ingredients themselves.

Certified Organic

Claire our Supply Chain Coordinator had some challenges of her own in sourcing the best quality ingredients for our ready to serve baby food. “When we looked in Australian supermarkets at what other baby foods mums can buy for their babies, we were really concerned about the number that included ingredients from China”.

So we made it a priority to only source the finest ingredients, that are certified organic and none of our ingredients come from China. It’s all top quality produce from the best certified organic farms ensuring that there is no GM, pesticides, growth hormones, antibiotics, and other harmful chemical by-products going in to Bellamy’s Organic products.

Listening to the Bellamy’s Customer

Liana is our Bellamy’s Organic communications officer and she has direct contact with Mums and Dads on a daily basis. “I have heard firsthand what products are on their Bellamy’s wish list, the ready to eat food was right on top of that list”.

Beck, our national pharmacy account manager says “developing relationships with our retailers is easy when you have the confidence of delivering the best organic products on the market to mums and dads. With the addition of our ready to eat baby food range, Bellamy’s Organic can now be part of the complete family journey from baby into toddler and beyond”.

Customer feedback, research and adhering to the strictest HACCP foods safety and manufacturing practices played a big part in governing how our ready to eat baby food range was developed. We will continue to welcome your feedback, drop us a line anytime via Facebook, Twitter, the details on the back of our packaging or contact us by clicking here!

Where can I find the ready to serve range?

We’re really proud of our new Ready to Eat Meals range and we hope that you and your baby will love them as much as we do! So where can we find it? Both fruit and savoury ranges will be available at your nearest Chemist Warehouse nationally this month. We hope to be announcing some further stockist soon, but if you’re a Bellamy’s mum and you can’t wait, please order our ready to serve range from our web site here if there’s no Chemist Warehouse near you.

If you haven’t signed up for our newsletter on our website home page here, sign up now for our next edition where we will give you a chance to win some of our new ready to eat baby food range and send it to you!

For further information on how best to feed your baby the new Bellamy’s Organic ready to serve range, please revisit last week’s blog from Liana here.

Mindful Eating

If you’d like to know more about Bellamy’s Organic click this link.

To learn more about the certified organic baby food and nutritious snack products we make click this link.

If you’d like to see more resources for parents click this link.

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