Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Babies and Development

Babies have very little self-control. They naturally act on their thoughts and feelings that they have no conscious control over. They can’t reflect on or think about their behaviour; and they can’t stop themselves from acting on their desires. This can be tough at times for parents, as they try to understand a fussy baby’s needs and wants, cope with a baby who has difficulty sleeping, or quiet a baby who is not easily comforted.  But with your help, babies are gradually learning about and gaining some self-control across the first year.

Calming Baby

One of the most important factors in developing self-control is the ability to soothe and calm oneself when upset. The first step in helping babies learn to soothe themselves is for their caregivers to calm and comfort them. Knowing there will be a loving adult there to soothe them when the world becomes overwhelming is a baby’s first experience with self-control. Parents put a pacifier back in their baby’s mouth, give their baby a “lovey” to help her fall asleep, and try to understand her facial expressions, gestures and cries in order to meet her daily needs. This sense of being loved and understood gives babies a foundation of safety and security that is essential for coping with feelings in a healthy way.

What You Can Do:

Stay calm yourself.

You teach your child self-control by staying calm when she has lost control. This helps her feel safe and lets her know that you’ll always be there to support her—even during the tough times. You are also modeling for her how to stay calm and manage strong feelings.

Give your baby some basic tools for regaining self-control.

Provide just enough help so that your baby can solve some problems herself. Put a lovey or pacifier within your baby’s reach, or teach an older baby a simple sign (like lifting hands to mouth) to show when she is hungry. Help your crawling baby find her “blanket” when she is sleepy, or move a couch pillow to help her find her missing toy.

Show your baby what he can do.

If he’s biting your finger because he is teething, instead of just saying “no” and taking your hand away, offer him a positive alternative. Give him a cool, wet washcloth to chew on or a soft teething toy to gnaw. This kind of response from you helps him learn right from wrong. It also gives him the chance to focus his energy in acceptable ways—a key ingredient in school success.

Baby Routines

Daily routines are events (like mealtime, naptime, bath-time, and bedtime) that happen at about the same time and in the same way each day. For example, first comes a bath, then stories, then a lullaby, and then bed. Routines help babies begin to understand that the world is a sensible and organized place. And they help children learn what will happen next. This makes them feel safe and secure. Routines can also help babies cope during difficult times—like when there has been a recent change in their world. The ability to “get back to normal” after some type of disruption is what self-control is all about.

What You Can Do:

Understand why your child lost control.

Is there a particular time of day or specific experiences that often lead to a breakdown? If you can identify specific stressors, it will help you guess which times or situations may be challenging for your child. You can then change the environment or your daily routine to minimize the chance of a tantrum. For example, if you know your baby doesn’t like noisy, crowded places, you can be sure you’ve packed his lovey, and a favorite snack and small toy for these outings. You can also schedule such trips during his best time of day (not when he’s tired or hungry). Plan to keep your time out as short as possible.

Use routines to help soothe your baby.

For example, playtime is often fun, silly and active, and tends to get babies very excited. So it can help to have a relaxing nap time routine to help babies calm down after an active, playful interaction. You might give your baby a brief massage with a yummy-smelling lotion, and then read a gentle book and/or sing a lullaby to help your baby make the switch to a more relaxed mood.

Understanding a Child

A child’s temperament – his individual approach the world – can influence how (and how quickly) he regains self-control. Temperament characteristics shape how easily babies and toddlers are able to manage their feelings and impulses, especially traits like:

  • Overall mood (whether a child is mostly positive or negative),
  • Intensity (how big a reaction a child has to situations and stimulation), and
  • Adaptability (how easily a child adapts to changes or challenges).

Children who have a more negative mood, who are intense reactors and/or who are not very flexible or adaptable may have a more difficult time developing self-control. They tend to get upset more easily and will likely need more help from you to calm down. This doesn’t mean their temperament is somehow “wrong” or “bad.” But because their reactions are so strong, it may take more time to learn how to manage such intense feelings and responses.

Watching your baby and getting to know her personality and temperament gives you important information about her needs, strengths, and preferences. You will learn what is “too much” for her, and what situations she finds challenging. You will also begin to learn what to do in order to help her regain her self-control—is it a pacifier, being swaddled, being cradled in someone’s arms, listening to music?

What You Can Do:

Help your baby soothe herself.

The calmer your baby feels, the more in control she will be. Experiment with different ways to soothe your baby. Some children need lots of physical contact–firm touch and hugging–while others respond well to being engaging in an activity. Still others need time to blow off steam on their own in a safe, quiet place.

Read your baby’s signals.

How does your baby communicate through her cries, facial expressions, and gestures?  By watching, you will discover how your child “tells” you about her needs, wants, and feelings. Maybe she rubs at her eyes when she is tired, or puts her fingers in her mouth when she is hungry. When you are able to understand your baby’s communications, you can help her regain control more easily. Also be aware of your child’s daily rhythms and basic needs. It is hard for children to cope when they are tired, hungry, sick or stressed.

This information was adapted from Groves Gillespie, L. & Seibel, N.

Mindful Eating

If you’d like to know more about Bellamy’s Organic click this link.

To learn more about the certified organic baby food and nutritious snack products we make click this link.

If you’d like to see more resources for parents click this link.

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Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.