Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

By entering the Bellamy’s Organic Spoil Mum 2023 Campaign (Promotion), you acknowledge that you have read these terms and conditions and that you agree to be bound by them. Information on how to enter forms part of these terms and conditions.

1. This promotion is being run by Bellamy’s Organic South East Asia Pte Ltd of 29A Cuppage Road, #02-00, Cuppage Terrace, Singapore 229456 (Promoter). To contact the Promoter, please call the office at (65) 65926878.

1. This promotion is opened to all, with the exception of employees, directors or officers of the Promoter, any companies or agencies associated with this promotion, or their immediate families 2. To be eligible to enter the promotion you must reside in Singapore and are aged 18 years or older.

1. The promotion period commences at 0:00 GMT+8 on 17 April 2023 and ends at 23:59 GMT+8 on 30 May 2023 and redemption is while stocks last.

1. Purchase a minimum of SGD120 worth of Bellamy’s Organic products in a single receipt at any official stockists, excluding Bellamy’s Organic Step 1 Infant Formula and Bellamy’s Organic Step 2 Follow On Formula.
2. Scan the QR code printed on the promotion materials or visit to submit your entry.
3. Complete the form on the website, and upload a photo of the purchase receipt (Proof of Purchase) to participate.
4. Multiple entries are allowed but each entry must be accompanied by a new valid Proof of Purchase.
5. Proof of Purchase submitted must be dated within the Promotion Period.
6. All entries submitted must reach us before 30 May 2023. No late entries will be accepted. Incomplete or incorrect entries will be invalid.
7. Each entry may be subjected to verification by the Promoter for its validity.
8. All valid entries received during the promotion period will be reviewed and validated by the Promoter.
9. The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity) and to disqualify any entrant who submits an entry that is not in accordance with these terms and conditions or who tampers with the entry process at its sole discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of these rights.

1. The prize a Kinohimitsu’s Bird Nest Gift Set valued at $49.90, for the first 300 verified winners, while stocks last.
2. Total Prize Pool value $14970.
3. Winners will be contacted through email once their entry has been validated.
4. The prize must be collected from one of the following locations:
Tai Seng (#06, 12 Tai Seng St, #03, 534118)
Northpoint Mall (930 Yishun Ave 2, Northpoint City South Wing, #01-111, Singapore 769098)
Guoco Tower (1 Wallich St, #14-01 Singapore 078881)
5. The Prize/s will not be transferable to another person. No part of a Prize is exchangeable or redeemable for cash or any other prize.
6. The Promoter makes no representation as to the safety, conditions or other issues that may exist in transit or at any destination.
7. If a Prize is not available for any reason, the Promoter reserves the right to substitute the prize with another item of equal or greater.
8. If a Prize is forfeited (for any reason) or remains unclaimed within a week after the Promoter has attempted to notify the winner, the Promoter may, at its discretion, select a replacement winner for that Prize by (i) determining that an entrant who submitted an additional reserve entry will win that Prize or (ii) reviewing and individually judging all entries to select a winning entry by reference to the selection criteria set out above. The Promoter will notify the winner of that Prize by email or telephone and distribute that Prize to the winner.
9. All decisions by the Promoter regarding the selection of winners are final and no correspondence will be entertained.

1. The Promoter reserves the right to amend the promotion and its terms and conditions at any time and for any reason, and will not be required to notify entrants of any such amendments. It is the entrant’s responsibility to regularly check the promotion page at for any amendments.
2. Nothing in these terms and conditions limits, excludes or modifies or purports limit, exclude or modify the Promoter’s liability in relation to the consumer guarantees under the Law of Singapore and you agree to submit to exclusive jurisdiction of Singapore courts. Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees Liability, the Promoter (including its respective officers, employees and agents) excludes all liability (including negligence) for any personal injury, or any loss or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way out of the promotion including:
a. any technical difficulties or equipment malfunction (whether or not under the Promoter’s control);
b. any theft, unauthorised access or third party interference;
c. any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter;
d. any variation in prize value to that stated in these terms and conditions;
e. any tax liability incurred by the winner or entrant;
f. or use of the prize/s.
3. To the extent permitted by law, if the promotion is not capable of running as planned including by reason of technical failure, fraud or any cause beyond the Promoter’s control, the Promoter may cancel or suspend the promotion or invalidate any affected entries.
4. By entering this promotion, the winner/s agrees to participate in such promotional activity as the Promoter may require without remuneration. Each participant also consents to the collection and processing of his/her personal data by Bellamy’s Organic Pty Ltd and all Stockists and its respective related corporations and businesses, for marketing and/or research purposes. Each participant also agrees to be contacted by the above entities and businesses for any products and/or service updates, marketing, news, promotions, information via calls, SMS and/or emails.
5. Please read the Promoter’s privacy policy available on the Promoter website at which tells you how the Promoter uses personal information they may collect about entrants by entering a promotion. The Promoter collects personal information in order to conduct the promotion and for promotional purposes and may, for these purposes, disclose such information to subsidiary and related companies, third parties, regulatory bodies including but not limited to agents, contractors, service providers, and any company with whom the Promoter is running the promotion.
6. By participating in this promotion, entrants release and hold harmless Bellamy’s Organic Pty Ltd and all Stockists and its respective related corporations and businesses from any and all liability associated with this promotion to the extent permitted by law (in which case that liability is limited to the maximum extent permitted by law).
7. The Promoter is not liable for any tax implications arising from prize winnings, including fringe benefits tax. Independent financial advice should be sought.

Important Notice to Parents and Guardians

  • Breast milk is the best for babies. The World Health Organisation recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. After six months of age, infants should receive age-appropriate foods while breastfeeding continues for up to two years of age or beyond. Consult your doctor before deciding to use infant formula or if you have difficulty breastfeeding.
  • The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. According to recommendations from the Singapore Health Promotion Board, solid food should be given to babies only after 6 months.